Rich Hour is a Bangkok-based company that owns, manages, and scales coffee & tea brands — from ingredient sourcing and recipe development to full-scale daily operations.
Rich Hour Co., Ltd. operates at the intersection of brand building and beverage operations. We don't just open cafes — we create scalable systems that turn specialty beverage concepts into sustainable businesses.
Our model combines direct brand ownership with managed partnerships, giving us deep operational know-how that we share with every brand in our portfolio. If it's in a cup, we know how to make it work — from supply chain to storefront.
Everything a specialty beverage brand needs to launch, operate, and grow — under one roof.
We create specialty coffee & tea brands from the ground up — concept, identity, menu, and launch strategy.
SOP development, cost control, quality assurance, menu engineering, and hands-on daily management.
Direct sourcing of specialty coffee beans, premium tea, and equipment — distributed to our B2B network.
Turn-key store setup for new entrepreneurs — from business planning to opening day and beyond.
We take on operational ownership of partner brands — revenue sharing model with 40% operations involvement.
Multi-channel income structuring — retail, B2B distribution, and operation fees for sustainable growth.
Every brand in our portfolio is backed by tested systems, proven recipes, and hands-on operational support.
Our flagship specialty coffee brand — a proof-of-concept store where every system we build gets tested, refined, and validated before scaling.
A managed partnership where Rich Hour handles sourcing, distribution, QA, and daily operations — letting the brand focus on growth.
We control the supply chain end-to-end — sourcing raw materials directly means better margins and consistent quality.
We run our own store. Every SOP, recipe, and process we offer has been validated in real operations first.
Retail, B2B distribution, and management fees — three diversified income streams that reduce risk.
Our standardized operations and franchise-ready model are designed to replicate — locally and nationally.
Have a project in mind, want to explore a partnership, or just curious about what we do? Drop us a line — we'd love to hear from you.